What We Learned From Making Over $10 million From Ads for Women's Fashion Brands

If You Are a Women's Fashion Brand Doing Between 700k-1 Million a Year in Online Sales, and Are Interested in Us Scaling You to 2-3+ Million in 1 Year On a Performance Basis: Book A Time With Us

Brands That Trust Us

Valentina Micchetti, Co-founder of Alevi Milano.

"I ended up talking to Brandon and Erwin and they started helping us with all the marketing online..They understood the target, the customer profile so I've been very happy about our collaboration.. 

We manage to overcome these crazy times and we are happy and looking forward to seeing whats in stored of the future."

Annie - Founder of Legoe Heritage

"The team at Digiceptual have been amazing and
really lovely to work with. Having weekly meetings
to keep content fresh has been awesome and
shown great results. Thank you Erwin and
Brandon!"

Jessica Wise, CEO of Hell Babes and The Litas

"I was a little bit nervous going into it just because I have never done anything like this before but they did a great job with my ad creative, incredibly informative…and I started seeing revenue from ads immediately, which was awesome.”

Before

After in 1 year

Daniella Shevel, CEO of Daniella Shevel.

"In all honesty, since day 1 I have not looked back. Our roas within even the first two weeks doubled and has continued to increase..

If you're looking or considering more opportunities to be had I would highly recommend taking a call with Digiceptual. You'll learn very quickly these guys truly know what they are doing."

Krystle, Founder of K.Lo Apparel

“I was really eager but hesistant because I have had so much failure in the past when it came to agencies. After signing on, they have really exceeded my expectations.

They have not only helped me scaled..They are constantly on the trends..They really helped me adapt a strategy for my specific brand and my specific niche.

Hopping on a call with them was probably one of the best things I could have ever done for my business."

Georgia Thompson, CEO of Evarae.

"I'd previously had a lot of bad advise about the direction to go in and I was scared to get started again with ads for my e-commerce businesses, I had been putting it off for ages. 

Erwin and Brandon made it really easy to understand and more approachable for me, his help has removed my fears and I have really enjoyed learning how it works. 

It's been very rewarding and exciting to
see orders come in. I really cant thank them enough and highly recommend their advise and expertise. They really know what they are talking about"

Luis, CEO of Banda Bags.

"I can say that they make an amazing job. Thanks to them we increased our conversions so much more and they always give us amazing advice so I really recommend them."

Mike Hodgen - Co-founder of Freedom Rave Wear

"The main challenge we had was just being burned by ad agencies in the past. I had been promised the sun, the moon, the stars, and everything in between.

Erwin and Brandon established a return on ad spend that could help us maintain a profitable business while allowing them the flexibility to test many ad sets and creatives and ultimately now the business is growing and doing so very very quickly."

Sean Kelly, CEO of Jersey Champs.

"Prior to Digiceptual, I used multiple agencies with no success. They weren’t able to run profitable Facebook and Google campaigns. Luckily now that I have Erwin and Brandon we’re killing it."

Gibby - Co-founder of Free Birdees.

"We run a ton of Facebook and Instagram ads, and Digiceptual been the only ones thats been able to hit our ROAS target. 

Giving the evolving landscape, IOS 14, all the challenges with running ads, you really want to make sure you partner with folks that understand your business and that you can trust, and Erwin and Brandon have been great”

Before

After in 1 year

Before

After in 1 year

Before

After in 1 year

$713,928.52 Spent, $2,190,486.39 12 Return at 3.07 ROAS from Jan 1st - Dec 31st 2022

$337,113.91 Spent, $1,388,007.09 Return at 4.12 ROAS from Jan 1st - Dec 31st 2022

$211,928.58 Spent, $1,383,514.31 Return at 6.53 ROAS from Jan 1st - Dec 31st 2022

From April 1st 2022, to June 30th 2022

$41,618.64 Spent, $443,574.37 Return at a 10.66 ROAS

From April 1st 2022, to June 30th 2022

$97,019.25 Spent, $339,868.25 Return at a 3.5 ROAS

From June 1st 2022, to June 30th 2022

$12,519.93 Spent, $110,967 Return at a 8.86 ROAS

From May 1st, 2022- May 31st, 2022

$14,001.35 Spent, $145,047.90 Return at 10.36 ROAS

This female fashion brand had been doing very well organically and utilizing influencer marketing but they were unable to make ads work.

To overcome this, we ran split-tests on a variety of variables to establish hypothesis among organic sales. With these hypothesis ready, we knew exactly how to recreate them with paid traffic.

This strategy allowed us to hone in on the ideal mix of variables that would help us achieve the results we were after.

Meet The Founders

Erwin Keijzer - CMO

Brandon See - CEO

Our Background and Story

My name is Brandon See and I grew up in the fashion capital of NYC. I co-founded a fashion brand with Erwin Keijzer 4 years ago.

One of the biggest issues we faced was scaling the brand online. 

We brought in ad agencies and tried in house employees, but most of it never lasted long term and costs a lot of money. Most of them didn't understand female fashion.

We decided to double down and figure out how to scale sustainably long term. 

We tested different ad strategies, creatives, copy, targeting, you name it, until we “cracked the code” on a strategy that worked.

It scale us past 3+ million annual sales mark while being able to keep our costs low.

 Then eventually we sold the brand.

Other founders started asking us what we did, and how we did it.

So now we help other female fashion founders grow past 3 million+ efficiently with our strategies.

For What It Matters, I've Been Featured in Many Publications.

FAQs

Why You? What Makes You Different? I've been burned by many agencies and lost a lot of money. Will this really work?

We've started and sold a female fashion brand online successfully.

Ever since we've been scaling and growing other female fashion brands online sales for over 4 years as their growth partners.

We know exactly what is going on in the female fashion market, where it's going, and how to stay ahead.

You won't find this level of expertise in any do-it-all marketing/ad agency out there.
What's the average ROAS you guys get?

Right now, we see between a 3-7 ROAS is the average for female fashion brands depending the margins. We are NEVER below a 2 ROAS.
How much does it cost? Any hidden fees?
We work on a performance basis. No upfront fees, Flat retainers, and hidden fees. Just one performance fee at the end of each month.
Do You Have Any Guarantees?
If Your Return on Ad spend(ROAS) is not profitable at the end of each month, you don't pay the performance fee. There's 0 risk for you.
How long does take to be profitable and see a return? Is there like a 3 month ramp up time?
If you are the right fit, you will be profitable within the first week. At most, in the first two weeks. "3 month ramp up time" is BS. Thats what agencies rely on because they don't know what they are doing, frankly speaking.
Who Pays For The Ads?
Since it's your account, you will be paying for the ads. We make you profit from the ads :)
Do You Guys Run Discounts or Any Sales?
We ALWAYS sell your products full price. We don't run any discounts, promotions, or % off sales on the ads at all. 

If you want to do a promo yourself, we'll advise you on how to do it on the website, but we will never run it on ads. Unless you explicitly want to.
How do you guys deal with the IOS issue? Is it still a big problem?
IOS isn't a big of an issue anymore like it was in 2021. Anyone that says it's still a major problem today is lying to you. If needed, we have the tracking softwares to integrate into your ads to fix this. But it isn't a make or break for your brand.
What happens if I book a call?
We will see where your brand is at online in terms of numbers so understand exactly where you are at, and see if what we do is the best fit for you right now, or not. No strings attached.
Do you guys mainly work with Facebook, Instagram ads? Are there any other marketing channels you guys use? What about TikTok? 
The foundation is Facebook and Instagram. This will be your biggest growth channel.

As you grow we'll add on Google, Pinterest, Snapchat, Tik tok depending on where your audience is.
Do you guys only do ads?
The fastest and most efficient way to hit 2-3 million plus is ads. That's what made our brand and the brands we work with successful.

But also part of our expertise is optimizing an online store to sell.
Do you handle creatives completely? Or do you take an input from the brand on the direction they would like to go with the creative part of it?
We will use the creatives you already have now to generate sales immediately while aligning with
your brand image and direction. 

As we go, we will actively give you feedback and examples on what creatives work so you can model it.
Who's mainly running the ads?
Our CMO Erwin, who's been my partner since we started our fashion brand.

He is the head media buyer and oversees all ads. No one is contracted.
 I'll have access to all the data and the numbers and all the stuff in the ad manager? 
Yes, the data belongs to you. We don't keep any of it. We run everything under your account. Not ours.
If my brand sells to females, do you guys feel like you put together ads well as far as like the branding and like the vibe? As two men, do you feel like you can tap into that or? 
We grew and sold a successful female fashion brand ourselves, and have been scaling other female fashion brands for over 4 years.

Skill, Experience, and Market Expertise is What Matters
 Do you help us with maximizing different goals that we have as far as Black Friday, and like product launches and stuff?
Yes. For holidays, giveaways, new launches etc. We'll come together and strategize to get the best result.

At this point we know the seasons, holidays, and what to do at each time in the year.
 How hands on are you guys? You like go in and tweak the ads on a daily basis? 
We are very hands on. Everyday we monitor the progress and check if something needs to be tweaked.
 What sort of ad spend do you think I would need to start? What's the return like? 
On average we would start with $100 a day for the first week if you're barely running anything.

Specific returns will depend on your numbers like profit margin, COGS etc. but you'll see a positive return within the first two weeks.

We increase spend by 20% as long as it's profitable.
How often do you meet with clients?
Either weekly or bi-weekly. We'll also be in direct contact on Slack or text/whatsapp.

You can message us for any questions or important topics and we'll answer the same day or day after.

We actively give you feedback and share ideas with you.
Is there still a way that we can be involved in that process and kind of start to see and understand what's going on and how it's working? 
During our meetings we go over in detail exactly what is happening so you understand the process.

We give you feedback on what we're doing next, what creatives are working best, where the budget is going
etc. Full Transparency
Where are you guys located?
We are a remote team. As of right now Brandon(CEO) travels between New York and Europe. Erwin(CMO) is in the Netherlands.
How long have you guys been doing this?
We've had a successful track record for over 4 years now in female fashion. We're previous brand owners so we know what you go through day to day.
If I decided to dive in on this what do we do? What is the standard process in terms of next steps?
You will go through our automated onboarding process(no charge) which will give us everything we need like creatives and access to your ad managers. This takes no longer than an hour.

Then we will have an onboarding call to answer any last minute questions, make sure we have everything in place.

Then ads will be live in less than 3 days.
How does the pricing model work? How clients usually pay you guys?
Everything is on performance. No upfront fees. With a Profit Guarantee
Do you guys specialized in a specific Country/Market?
Our Main Speciality is the US, AUS, UK, and EU. US is our top one.
How many brands do you guys work with right now?

As of now, about 22.
How big your team?

As of now, 3 including me
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